TheFIRM

Internal communications · 5 of 27

Four consultants in suits and sunglasses stand on a snowy summit at sunrise with a The FIRM flag. A wooden signpost beside them lists Family Time, Hobbies, Sleep, Health, Relationships and Personal Goals, all crossed out in red. A rock in the foreground is carved Consulting: It Pays Differently.

Higher Peaks. Higher Margins.

Some see sacrifice. We see opportunity.

Family time, hobbies, sleep, health, relationships, personal goals: all crossed out, all presented as a benefit. The fifth perk along the bottom is exit sooner, with a question mark, and it is the only honest thing on the poster.

It isn't a sacrifice. It's an investment in your personal brand.