The people · 4 of 11

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UX designer poster. She stands in sunglasses holding a mug reading STILL ASKING WHO, in front of a whiteboard headed WHO IS THE USER? whose answers are Internal team, Stakeholder, End user, Both, It depends and Same as 2019. Four colleagues look on, unconvinced. The firm's line: "Champions the user at every stage of the product journey." Also true: Asked who the user was, in a meeting, in 2019. That meeting has technically never been closed. Current status: "Awaiting stakeholder feedback since 2021."

UX designer

Champions the user at every stage of the product journey.

Asked who the user was, in a meeting, in 2019. That meeting has technically never been closed.

Awaiting stakeholder feedback since 2021.