TheFIRM

Internal communications · 25 of 27

Consultants in black stand mourning at a graveside. The headstone reads Project Phoenix, Q1 2026 to Q3 2026, Lessons were learned. Behind them a groundbreaking ceremony is under way beneath a banner reading Project Phoenix 2.0: Same Plan. Bigger Ambitions.

Lessons Learned

Some cycles never end.

The headstone says lessons were learned. Fifty metres away the same people are breaking ground on Phoenix 2.0 with the same plan and bigger ambitions. The lesson, apparently, was the name.

We fail fast here. Then we fail again, at scale.